MOVIN launches India’s premium B2B express network on Shipsy — 90%+ FADR from day one

MOVIN, India’s premium B2B express network, launched a UPS-grade service across 49 cities and 3,500+ pincodes on Shipsy and hit 90%+ First Attempt Delivery Rate (from ~75%), 16–18% cost savings, and 85%+ autonomous CX resolution within its greenfield build. No legacy systems, no retrofit — a full-stack ops platform from AI Address Intelligence through IndiGo air-leg tracking, live from day one.

Customer: MOVIN — India’s premium B2B express network, 1,500+ B2B customers. Industry: CEP (Courier / Express / Parcel). Region: India. Shipsy modules deployed: TMS, Last Mile, Route Optimization (microclustering), AI Address Intelligence, Clara (CX agent), Hub Ops App, appointment delivery, e-way bill & reconciliation. Headline metric: 90%+ FADR, 85%+ autonomous CX resolution.

The Challenge

MOVIN had the rare and brutal challenge of building a premium B2B express network from zero — at enterprise scale, to UPS-grade SLAs, without the comfort of legacy to lean on. Every operational primitive had to exist on day one.

The complexity stack was unusually dense. Multi-modal air-plus-ground routing required real-time IndiGo air-leg tracking with live AWB sync — a capability most TMS platforms don’t offer out of the box. Appointment delivery for B2B customers meant reattempt costs and CX escalations if missed windows weren’t actively managed. Indian compliance added E-way bill coverage, COD/COP reconciliation, and address quality gaps at the CN (consignment note) creation stage. And any platform that split ops from CX — two disconnected systems — would create the exact operational blind spots a greenfield can’t afford.

MOVIN needed a single platform that gave them enterprise-grade ops the day the first truck rolled.

The Solution

Shipsy deployed its full B2B express stack as the system of record and system of action for MOVIN, with four AI-native capabilities doing the heavy lifting.

AI Address Intelligence at CN creation. Every shipment’s address is validated and corrected at the moment of booking — before the package enters the network. Ambiguous addresses get LLM-powered enrichment; low-confidence addresses trigger customer voice/WhatsApp confirmation. This eliminates the “bad address” failure mode that drags FADR in Indian logistics. See our deep-dive on Address Intelligence.

Clara — CX Agent. MOVIN’s customer queries — “where is my shipment?”, “why was EDD missed?”, “reschedule appointment delivery” — are handled autonomously by Clara, Shipsy’s AgentFleet CX agent. Clara pulls live status from the TMS, reasons over exception data, and resolves queries end-to-end. Only genuine escalations reach human agents.

Micro-cluster route optimization across hubs. Each of the 49 cities runs routes optimized at the micro-cluster level, not the monolithic-route level — giving couriers walked sequences inside dense delivery zones.

IndiGo API integration for air-leg visibility. Shipsy integrates directly with IndiGo’s airline API for live middle-mile visibility — bag-level tracking synced to airport scan events. MOVIN’s customers, and MOVIN’s own control tower, see air-leg status in real time, not after-the-fact.

Full-stack ops platform. Hub ops, rider app, appointment delivery workflows, e-way bill generation, COD/COP reconciliation — all live on one platform with one data model. No ops/CX split, no reconciliation lag.

The Outcome

Shipsy-on-greenfield delivered outcomes that mature networks spend years grinding toward:

The operational signal is that MOVIN didn’t launch at steady-state and slowly climb the learning curve. It launched with enterprise-grade KPIs because the AI primitives — address, routing, CX, air-leg — were doing the work from the first consignment.

What’s Next

MOVIN is extending the platform into deeper appointment-delivery intelligence (predicting optimal delivery windows per B2B customer), broader AgentFleet deployment for settlement automation via Nexa, and expansion into more pincodes as the network scales. The greenfield advantage compounds: every operational innovation lands without legacy rework.